In the overall biscuit market, Britannia’s Good Day enjoys 70% share in the premium cookies category. Ali Harris Shere, VP, Marketing, Britannia talks about how the brand is striving to spread joy by encouraging people to smile more through their ‘Pay by Smiles’ campaign

" /> In the overall biscuit market, Britannia’s Good Day enjoys 70% share in the premium cookies category. Ali Harris Shere, VP, Marketing, Britannia talks about how the brand is striving to spread joy by encouraging people to smile more through their ‘Pay by Smiles’ campaign

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