By Deepak Choudhary
Director, Event Capital
If you find your passion, you can create a hundred different ideas around it, and that’s how I built my career path in the events industry. Staying away from home, first in boarding school and then college for higher education, gave me a strong sense of independence and the urge to create something of my own.
In college, my ambition was to become an event manager, but I did not want to be just one among many event managers. As events were my calling, I decided to put on my entrepreneurial hat and stretch the word ‘events’.
After considerable research, I realized what was missing - an institute teaching the finer points of events. Hence, with two partners on board, I launched EMDI, an institute to help students specialize in events. The curriculum looked at how management techniques could be applied to activities such as seminars, experiential marketing, road shows, fashion shows, conventions and conferences.
Eventually, with a desire to generate new ideas in this space, I passed on the baton of EMDI to Greycells Limited. Bitten by the entrepreneurial bug again, I wanted to walk every line that can be drawn from the single point called events. In the process, I gained experience and also created new jobs and opportunities for other people. I also drew inspiration from people like Andre Timmins, Sabbas Joseph and Viraf Sarkari (Team Wizcraft) who have taken India to the international platform in the realm of events. Their work gives me immense joy and buoys me up to make it big in the events sphere.
The infusion of new ideas and the joy of shaping up new ventures give me an impetus to utilize both my creativity and business acumen. I am not an event manager, but all that I do is related to events and that makes me happy. My suggestion to all aspiring entrepreneurs out there is, one’s entrepreneurial streak can be best explored with three activities: meet new people, visit new places and read a lot to connect with the world at large. Never sit still.
And since even the work we love at times stresses us out, it is important to unwind every day. Choose how to spend the little time you manage to squeeze out from a hectic day. I listen to Sufi music while travelling and play with my daughter when I return home to destress. This keeps me grounded, happy, patient and also energizes me to work with a calm outlook.
Currently, I run Event Capital, that supports clients to hold their IP events optimally by helping bring alive great ideas and financing them. As I go along, I gather strength as I look forward to a new stream of thought every day and strengthen my resolve to keep experimenting in the field of events.
Feedback: deepak@eventcapital.in
