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TEAM IMPACT

Talking Point
THE BODY SHOP: TALKING BEAUTY WITH A PURPOSE
BY TEAM IMPACT
Spotlight
INSIDE THE TRP CONTROVERSY
BY TEAM IMPACT
Talking Point
THE ME ERA: WHEN THE CONSUMER BECOMES THE BRAND
BY TEAM IMPACT
Talking Point
CELEBYTE: ADDING NEW DIMENSIONS TO CELEB-BRAND COLLABORATIONS
BY TEAM IMPACT
Interview
STEERING THE CARAT GROWTH AGENDA FORWARD
BY TEAM IMPACT
Talking Point
FLIPKART INTRODUCES BRAND PULSE, A TOOL FOR BRANDS
BY TEAM IMPACT
Interview
THE COVID CRISIS HAS SENT COMMUNICATORS BACK TO THE DRAWING BOARD: PARESH CHAUDHRY
BY TEAM IMPACT
Interview
TIME TO FOCUS ON MUTUAL LONG-TERM VALUE CREATION: SONIA HURIA
BY TEAM IMPACT
Interview
PR HAS FARED BETTER THAN OTHER MARCOM DISCIPLINES: MADAN BAHAL
BY TEAM IMPACT
Spotlight
SUPER 50: BRANDS AND AGENCIES IN PUBLIC RELATIONS
BY TEAM IMPACT
Spotlight
CELEBRATING WOMEN LEADERS IN PR & CORP COMM
BY TEAM IMPACT
Cover Story
#PMAR2020: ADEX TO REBOUND BY 60-72% IN H2
BY TEAM IMPACT
Cover Story
19 NEW ENTRANTS IN IMPACT'S 50 MOST INFLUENTIAL WOMEN LIST, 2020, WITH KALLI PURIE AT NO.1
BY TEAM IMPACT
Spotlight
BE YOUR OWN GURU AND THE WIND BENEATH YOUR WINGS: KALLI PURIE
BY TEAM IMPACT
Talking Point
THE VERDICT ON DIGITAL ENTERTAINMENT IS UNINTERRUPTED GROWTH: BISWAPRIYA BHATTACHARJEE
BY TEAM IMPACT

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

test - Mastering the Art of Emotional Storytelling in Advertising

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IMPACT SPECIAL ISSUES


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Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

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