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Spotlight
Tackling The ‘Tax Monster’
BY IMPACT Staff

Interview
As Hbo Dons A New Avatar
BY IMPACT Staff

Spotlight
With Innovation In The Beauty Business
BY IMPACT Staff

Spotlight
What The Government’s New Equalization Levy Entails
BY IMPACT Staff

Impact Feature
The future is about the socialization of ideas
BY IMPACT Staff

CMO Interview
Tvs Jupiter Salutes The Indian Man
BY IMPACT Staff

Spotlight
How much will the adex grow?
BY IMPACT Staff

CMO Interview
Now, coca-cola in a new indian avatar
BY IMPACT Staff

Impact Feature
Colgate & Red Fuse: It is an exceptional partnership at all levels
BY IMPACT Staff

Impact Feature
The role of an orchestrator
BY IMPACT Staff

Impact Feature
Mumbai rides on euphoria
BY IMPACT Staff

Interview
‘We can create an ecosystem with traditional OOH at the centre’
BY IMPACT Staff

CMO Interview
Betting on vivo oil to fight diabetes
BY IMPACT Staff

Interview
‘All campaigns must engage the consumer directly’
BY IMPACT Staff

AD View
TVC: Fevicol – Govinda Ek, Dahi Handi Anek
BY IMPACT Staff

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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