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Interview
THE BIG 4 FOR TWITTER IN INDIA
BY IMPACT Staff

Spotlight
TALKING POINT: INDUSTRY TRACKER
BY IMPACT Staff

Backbeat
THE ROAD LESS TRAVELLED…
BY IMPACT Staff

Interview
It’s not a succession plan, but a success plan: Piyush Pandey
BY IMPACT Staff

Impact Feature
WHY INDIA IS KEY TO OGILVY’S NEXT CHAPTER
BY IMPACT Staff

CMO Interview
A DIGITALLY DRIVEN BANK
BY IMPACT Staff

Spotlight
ONE-STOP SHOP FOR ALL THINGS CONTENT
BY IMPACT Staff

Spotlight
‘IT’S BEYOND ME HOW CREATIVE AND MEDIA CAN BE DISSOCIATED’
BY IMPACT Staff

Interview
‘The Print medium has to re-establish its relevance’
BY IMPACT Staff

Backbeat
WHAT TREKKING TAUGHT ME ABOUT MY INNER SELF
BY IMPACT Staff

Impact Feature
WHY GO NATIVE
BY IMPACT Staff

CMO Interview
HOW HAVMOR IS MELTING HEARTS
BY IMPACT Staff

Spotlight
HOW WILL KBC SEASON 9 HELP SONY FARE IN THE TRP DANGAL?
BY IMPACT Staff

Interview
MOVING BEYOND RADIO SELLING
BY IMPACT Staff

Backbeat
TRAVEL TO BE FREE, WORK FOR YOUR PASSION
BY IMPACT Staff

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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