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Spotlight
‘Indian marketers know how to use YouTube to get tangible business results’
BY IMPACT Staff

Interview
‘There is a 40% increase in number of sponsors on primetime @Times Network’
BY IMPACT Staff

Backbeat
INHERITING THE UNSUNG
BY IMPACT Staff

Impact Feature
THE GREAT DISRUPTOR
BY IMPACT Staff

CMO Interview
BUILDING BRANDS WITH PURPOSE
BY IMPACT Staff

Backbeat
THE SPIRIT OF GIVING
BY IMPACT Staff

Impact Feature
THE BIG OOH CLEAN-UP
BY IMPACT Staff

Spotlight
TALKING POINT: INDUSTRY TRACKER
BY IMPACT Staff

Backbeat
PLAYING GAMES: INDIA’S FAVOURITE NEW PASTIME
BY IMPACT Staff

CMO Interview
BUYING INTO BUSINESS, THE QUIKR WAY
BY IMPACT Staff

Interview
WE ARE NOW ENTERING 100 YEARS OF BEING THE VOICE OF THE PEOPLE: VIJAY DARDA
BY IMPACT Staff

Impact Feature
LOOKING BACK & LOOKING AHEAD
BY IMPACT Staff

CMO Interview
THE BUSINESS OF LEARNING
BY IMPACT Staff

Spotlight
KISHORE BIYANI ROPES IN GOOGLE AND FACEBOOK TO CHART FUTURE OF RETAIL
BY IMPACT Staff

Spotlight
TALKING POINT: INDUSTRY TRACKER
BY IMPACT Staff

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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