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Impact Feature
Why NDTV sued TAM...
BY IMPACT Staff

Impact Feature
Magazines must engage readers to attract advertisers
BY IMPACT Staff

Impact Feature
Is BTL emerging from the ATL shadow?
BY IMPACT Staff

CMO Interview
Bajaj strikes balance between technology & heritage…
BY IMPACT Staff

CMO Interview
Hyundai looks at sharper positioning in future
BY IMPACT Staff

Spotlight
Santoor and Good Day complete 25 years
BY IMPACT Staff

Spotlight
Grand finale of Amar Ujala Media Quiz 2012 in Mumbai on June 29
BY IMPACT Staff

Spotlight
Meet the ‘parents’ of the Amul moppet
BY IMPACT Staff

AD View
TVC: For those who do - Blackberry
BY IMPACT Staff

AD View
TVC: Kid’s flight announcement - Red Balloon English school
BY IMPACT Staff

Backbeat
The struggle to juggle
BY IMPACT Staff

Backbeat
The dawn of a new life
BY IMPACT Staff

Backbeat
The Wangdu Route
BY IMPACT Staff

Backbeat
Who let the dog out?
BY IMPACT Staff

AD View
Outdoor: Joy of Jazz Fest–Featherweights
BY IMPACT Staff

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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