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Impact Feature
When will it be advantage Aegis ?
BY IMPACT Staff

CMO Interview
Kitchen king
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Media Mantras
Is indian vas, digital, commerce companies’ valuation a bubble waiting to burst?
BY IMPACT Staff

Interview
‘Our USP is to find the critical business issue for clients’
BY IMPACT Staff

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Bowling out Mcgrath, a large falling razor & a painfully close shave
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Impact Feature
Digital, minus the moolah
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CMO Interview
With hunger as an ally
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Media Mantras
Where do PR & communications stand in India?
BY IMPACT Staff

Spotlight
India’s media should follow world practices in sport
BY IMPACT Staff

AD View
Outdoor: Nike for NHL – Hockey is Ours
BY IMPACT Staff

Backbeat
Learning through cinema
BY IMPACT Staff

Impact Feature
Of Gandhi, Kamasutra & Social ads
BY IMPACT Staff

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Driving force
BY IMPACT Staff

Media Mantras
Why small does not make sense anymore for media brands
BY IMPACT Staff

Spotlight
‘We will tell viewers to follow their heart’
BY IMPACT Staff

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TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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