christina moniz STORIES

christina moniz

Special Correspondent

christina.moniz@exchange4media.com

@Xtina_IMPACT

Senior Correspondent

Interview
THE REACH THAT IPL OFFERS IS UNPARALLELED: ATIT MEHTA, BYJU’S
BY CHRISTINA MONIZ
Talking Point
GOOD CONTENT IS THE ULTIMATE WINNER: ROHIT JAIN, LIONSGATE
BY CHRISTINA MONIZ
Interview
WHAT MADE ALCHEMIST GROW EVEN DURING THE LOCKDOWN
BY CHRISTINA MONIZ
Cover Story
How will ‘Q5’ drive the industry’s revival?
BY CHRISTINA MONIZ
CMO Interview
SANDISK: MAKING THE BEST SHOT COUNT
BY CHRISTINA MONIZ
Interview
HOW IMPORTANT IS IT TO LEAD BY EXAMPLE?
BY CHRISTINA MONIZ
Talking Point
WE ALWAYS KNEW WE WERE SOLVING A DEEP-SEATED PROBLEM: KARTIK JOHARI
BY CHRISTINA MONIZ
CMO Interview
STARBUCKS: RECREATING EXPERIENCES, ONE CUP AT A TIME
BY CHRISTINA MONIZ
Cover Story
GAME ON, INDIA?
BY CHRISTINA MONIZ
CMO Interview
HOW XIAOMI IS WINNING WITH A SOCIAL-FIRST APPROACH
BY CHRISTINA MONIZ
Interview
‘WE USE THE COMBINED STRENGTH OF THE FACEBOOK APPS TO PROVIDE BUSINESS SOLUTIONS’
BY CHRISTINA MONIZ
More From Impact
WE ASSESS CELEBRITY ASSOCIATIONS WITH A PURPOSE-DRIVEN APPROACH: SUNIL KATARIA
BY CHRISTINA MONIZ
Cover Story
PAY CUT FOR THE STARS?
BY CHRISTINA MONIZ
Interview
‘BRANDS NEED IMMUNITY MARKETING TO SEAL RELATIONSHIP WITH CONSUMERS’
BY CHRISTINA MONIZ
More From Impact
‘OVER 40% OF WOMEN USERS ON BUMBLE USE MORE THAN ONE MODE’
BY CHRISTINA MONIZ

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

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