Indian summer in France
The number of entries was the highest ever. The number of wins has crept past last year’s disappointing total. Cannes lions has been a good showing for india, this year. If it’s the French Riviera, there must be wine. And India has good cause to uncork the bubbly this year at the Cannes Lions International Festival of Creativity, having won 23 metals in the total 13 categories, for which 1,177 entries had been sent – the seventh highest number of entries. In the biggest event of the advertising world, India has bagged three Golds, 10 Silvers and ten Bronze Lions. After last year’s drop to 17 metals from an otherwise aggressive growing curve, with 25 the year before, the sun is shining again on Indian advertising. Initially, when India failed to find a place in the Direct and Cyber shortlist, many thought it would be a repeat of 2010. However, the two Gold Lions and other wins lifted the spirits at the gutter bar. Mudra Communications, which leads the Indian tally with the maximum number of shortlists and points, has put its counterparts to shame. Most of Mudra’s wins are for Silent Anthem, the agency’s short film for Big Cinemas which became a runaway viral hit. But the major highlight of this year wins was a Gold Lion won by dark horse Out of the Box. This Delhi-based agency won the award for its work for Mother’s Pride/ Marvel Group of Companies. The other agencies which won the Lion for India are BBDO India, McCann World group, Lodestar, Taproot India, Maxus, to name a few. The biggies like JWT, Grey Worldwide India, Leo Burnett and Ogilvy & Mather had a poor run at the festival. Categories which saw the maximum Indian wins were Outdoor, Design and Press. INDIA GLORIOUS [GOLD] - FILM CRAFT Cat. No : A07/108 | Entry No : 21094 | Title : TRAIN Advertiser : GOVERNMENT OF INDIA MINISTRY OF RAILWAYS Entrant Company : OGILVY & MATHER Mumbai INDIA GLORIOUS [GOLD] – MEDIA Cat. No : C01/095 | Entry No : 02297 | Title : THE WORLD’S FIRST NEWSPAPER ON 100% RECYCLED NEWSPRINT | Advertiser : L’OREAL | Entrant Company : LODESTAR UM Mumbai “This entry had also done very well at the Media Abby Awards at GoaFest. Winning at a platform like Cannes Lions, is also indicator that our work is as global as any other work in this space.” - NANDINI DIAS, COO, Lodestar UM and jury member INDIA GLORIOUS [GOLD] – DESIGN Cat. No : A07/023 | Entry No : 00784 | Title : LOVE BLOSSOMS HERE | Advertiser : MOTHER’S PRIDE / MARVEL GROUP OF COMPANIES | Entrant Company : OUT OF THE BOX New Delhi “We are, at the moment, on cloud nine and a half. Mother’s Pride is proud to contribute to India’s pride! Love blossoms here!” - VIRAL PANDYA, CCO, Out of the Box INDIA GLORIOUS [SILVER] – MEDIA Cat. No : C05/015 Entry No : 01087 Title : WE MIXED INDIA! Advertiser : Tata SKy Entrant Company : MAXUS Mumbai INDIA GLORIOUS [SILVER] – PRESS Cat. No : A15/087 | Entry No : 03311 | Title : CITY | Advertiser : ONIDA | Entrant Company : McCANN WORLDGROUP Mumbai Cat. No : B03/158 Entry No : 03146 Title : Guillotine, Snake, Gun Advertiser : Perfetti Van Melle, India Entrant Company : OGILVY & MATHER Mumbai “I really love this work for the sheer craft of it; in fact, it’s one of those pieces of work where the lines between art and advertising get blurred.”- PRASOON JOSHI, Executive Chairman, McCann Worldgroup INDIA GLORIOUS [SILVER] – DESIGN Cat. No : A01/191 | Entry No : 01621 | Title : Frozen Food | Advertiser : Pe Electronics | Entrant Company : MUDRA COMMUNICATIONS Mumbai Cat. No : A03/006 | Entry No : 00231 | Title : Immigration Stamps | Advertiser : Yatra Online | Entrant Company : TBWA\INDIA Gurgaon “Needless to say, we are delighted. After being the only Indian agency to break into the Top 10 at the Design Pencil rankings at the One Show, winning at Cannes is simply fantastic. It is even more heartening to win in a category that celebrates craft. I thank yatra.com for putting money into this brilliant idea!” - NIRMALYA SEN, MD, TBWA\INDIA Cat. No : A09/130 | Entry No : 01615 | Title : Dwarf Depression | Advertiser : Loving Hands Ministry | Entrant Company : MUDRA COMMUNICATIONS Mumbai INDIA GLORIOUS [SILVER] – PR Cat. No : A01/022 | Entry No : 00757 | Title : Shave Sutra | Advertiser : P&G | Entrant Company : BBDO INDIA Mumbai “When we opened an ashram in Mumbai, we felt that we were doing something good. Everyday we lit candles and agarbattis to invoke the jury at Cannes. It worked! We won 14 nominations in two days, and two shiny Silvers so far! Our ideas helped of course, and the faith of our brave amazing clients. We are leaving right now to light diyas and incense sticks in front of our client’s offices... to thank them for being our creative partners.” - JOSY PAUL, CHAIRMAN AND CCO, BBDO INDIA Cat. No : B04/004 | Entry No : 00729 | Title : SILENT NATIONAL ANTHEM | Advertiser : RELIANCE MEDIA WORKS | Entrant Company : MUDRA COMMUNICATIONS Mumbai “It was contesting as a strong entry in that category. We are happy this entry has done this well.” BOBBY PAWAR, CHIEF CREATIVE OFFICER, MUDRA COMMUNICATIONS INDIA GLORIOUS [SILVER] - OUTDOOR Cat. No : B06/429 | Entry No : 04661 | Title : DALAI LAMA | Advertiser : AUDIO BOOK INDIA | Entrant Company : TAPROOT INDIA Mumbai “I missed the judging process; I had to come back to India as my kid was hospitalised, but we are very excited to keep TapRoot India’s presence at Cannes strong for a second year. We had a Gold and a Sliver last year, and to get a Silver on the second day of the festival is a fantastic start.” - SANTOSH PADHI, CHIEF CREATIVE OFFICER & CO-FOUNDER, TAPROOT INDIA
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