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The much-awaited list of nominees for the exchange4media Group’s flagship property, the IMPACT Person of the Year 2021 (IPOY) award is finally out. Every year, the IPOY title is presented to one or more persons who have made maximum impact in the domain of Advertising, Media and Marketing, and influenced the industry with their significant contribution. Some of the past winners of the IPOY Award include Byju Raveendran, Founder and CEO, Byju’s, Rajan Anandan, former Vice President, Southeast Asia and India, Google, Baba Ramdev of Patanjali Ayurved, Vijay Shekhar Sharma, Founder and CEO of Paytm, Arnab Goswami, former President & Editor-in-Chief, Times Now and ET Now, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd; Vineet Jain, MD, Times Group and Ambika Soni, then Minister for Information & Broadcasting amongst others. 
The list of nominees for this year’s title were put together on the basis of insights from industry leaders and experts, as well as with meticulous editorial consideration. 2020 being a year unlike any other, saw the rise of new brands that made their mark especially in the digital-first space. Whether it was in ed-tech and gaming or food delivery or telecom, the year saw some legacy brands do remarkable work and some new brands make their presence felt. 
Without further ado, here are the contenders in consideration for the highly coveted IPOY title in 2021:

Anuj Khanna Sohum is technopreneur with about two decades of experience in leading consumer intelligence-driven technology companies. He is a passionate, vibrant and dynamic leader who has been at the helm of driving force at Affle. Sohum founded Affle in 2005 and has transformed the company as the first Indian company with a strong presence across the global markets including North America, South East Asia, Europe, Middle East & Africa, Japan, Korea & Australia. Since then he has been nurturing and steering the company and recently got listed in both NSE and BSE. His passion for technology and new media innovations have led Affle Holdings to earn the trust of investors like Microsoft, Bennett, Coleman & Co., Centurion Corporation Limited, Itochu, D2C Inc. (NTT DoCoMo & Dentsu JV). Today, Affle platforms backed by consumer intelligence of over 2 billion consumer profiles and 300+ billion data points (from April ‘18 - March ’19) are spread across the world.

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