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IF IT AIN’T VIRAL AT ALL, IT AIN’T A WEDDING AT ALL

BY ARUSHI KAPOOR

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Circa, 2017, bride, Amisha Bharadwaj made headlines when she danced to Cheap Thrills in her choli and shorts while she waited for her groom to arrive. In early 2018, Chennai couple Arun and Roshna gave nerdgasms to every desi Potter-head with their surreal Harry Potter themed sangeet . These are just a few examples of the viral wedding phenomenon millennials are welcoming with open arms.

Weddings are no longer an intimate family affair. Even something as traditional as our desi weddings have gotten up to speed with the Internet age.


How does one make their wedding trend?
The real game begins when the wedding’s over and it’s time to try every trick in the book to etch your big day in public memory. And the go-to method of the modern, upper-class millennial is either a great set of high quality photos and the cinematic wedding film. Ayushi Mittal, who is part of wedding photography company, ‘Infinite Memories’ says, “The pictures/ wedding film are no longer just for the relatives or for children to see when they grow up. Both the couple and photographers are more than happy when even one picture trends on any Internet platform.”

Amidst this race to virality, one begs the question. Is there a formula for one’s wedding to go viral? Aanchal Tuli says, “The simplest trick is to be unique.” So whether it’s bridal photos with pets or flower kaliras, anything that’s not mainstream has potential to trend.

Tuli adds, “Support the causes that mean the most to you, get rid of traditions that don’t. Dare to be different whether in terms of your outfits, ceremony style or expenditure decisions. Some of the most popular weddings in the last year had brides and grooms that were willing to take a risk.”

Weddings will always be in vogue and viral weddings are here to stay.
Shaadi trends may come and go, but weddings will never go out of fashion. As for the Internet and social media, we’ve seen the large scale and lasting impact on millennials and older generations alike. Weddings and the Internet are a happy marriage and now and then they birth an offspring in the form of an all-out viral shaadi.

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