SHOWCASE OF THE LATEST AD CAMPAIGNS
When we spoke to consumers, there was need to move beyond the onesize-fits-all standard. We were not just expected to create fashionable dresses, but also ones that fit just right. The woman of today tells us, “Fashion is not about perfection…just give me good offerings which complement my shape.” This is our way of encouraging women to go out and own their shape.
ANIL. S KUMAR
COO, Allen Solly
‘Kerovit Is Freedom’, is a massive idea and therefore extendable. However, the challenge was to maintain the surprise element keeping the same idea alive. Portraying Anushka as a cop helped us do that. It is a fun ad campaign and resonates with the brand’s youthful appeal.
ECD, Crayons Communications
Fortune Oil has always stood by the philosophy that there is nothing like home cooked food. We found this concept fresh, engaging and having the ability to take the brand ahead. This story puts the kitchen in the centre of the home, and Fortune at the centre of the kitchen. We believe that in today’s time, people will relate to this story where use of technology is very common.
Deputy CEO, Adani Wilmar
The onus on Magicbricks was to explore new dimensions and perspectives through its communication. National Award winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon, have added a lot of life to the campaign with their power-packed performances, and lively presence.
Partner and Executive Creative Director, RK Swamy BBDO
Magicbricks has always believed that property seeking is an emotional journey. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be appreciated by all segments of property seekers.
Marketing Head, Magicbricks