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SHOWCASE OF THE LATEST AD CAMPAIGNS

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At Amazon, our focus has always been the customer. Our new campaign highlights the various benefits linked to Prime Video in India. With a premise of ‘Anytime, Anywhere,’ we have kept customer benefit at the centre of the campaign. With a very wide library of content choice available, Prime Video empowers our consumers to define and dictate what they watch and when they watch it.

Ravi Desai
Chief Marketing Officer, Amazon India

AGENCY: LEO BURNETT INDIA
EXECUTIVE CREATIVE DIRECTORS: PRANAV HARIHAR SHARMA, PRAVIN SUTAR
SENIOR ART DIRECTOR: VIJAY KUMBHAR
PRODUCTION HOUSE: PRODIGIOUS
ACCOUNT MANAGEMENT: ROHINI RADHAKRISHNAN, HEMAL THAKKAR, ROHAN MITRA
PLANNING: ADITI JAIN
For the first time on mainstream television advertising, CEAT is not showcasing a tyre in action. With MILAZE-X3, it was easy to fall into the trap of being clever; to exaggerate, to play on longlife, to go gimmicky. In fact, it is a bigger challenge to be relevant, and to be insightful. We’re glad we found a good insight, and stayed true to our brand personality, which is always set in human truth.

Kiran Anthony
ECD, Ogilvy & Mather


In a country which is obsessed with movies, it’s not a surprise that feature films aired on TV contribute to over 28%of the total viewership. Mr. Bachchan’s legacy along with Ogilvy & Mather’s creativity, has helped us create the magic for Tata Sky. It beautifully depicts our objective to offer some of the best entertaining content to our consumers at any budget, on any screen, anytime, anywhere.

Malay Dikshit
Chief Communications Officer, Tata Sky

AGENCY: OGILVY & MATHER
DIRECTOR: SHOOJIT SIRCAR
PRODUCTION HOUSE: RISING SUN FILMS
PRODUCER: SUPRIYA MACWAN
CREATIVE TEAM: SONAL DABRAL, SUKESH NAYAK
When we were kids, playing together was our way of communicating. We connect better when we play together. We believe everyone has a playful spirit waiting to be let out. With this film, we tell the story that no matter our differences, playing with Oreo brings us together, because we are all Oreo People.

Jane Lim
Regional Chief Client Officer, Asia - FCB

Oreo was introduced in India close to seven years back and in such a short span, India has emerged among its topfive markets by volume. The campaign is based on a key universal insight that while we all share the same playful spirit inside, we often forget about it because of the pressures of modern life. The global campaign aims at widening the appeal of the brand, connecting with a wide cross-section of people, while picking up on the local nuances to drive relevance.

Sudhanshu Nagpal
Head – Biscuits Category, Mondelez India

AGENCY: FCB SHANGHAI
CREATIVE TEAM: SIMEN LV, EWAN YAP, EMING WEN, AKIRA LUO, AMOUR XIANG
PRODUCTION HOUSE: HELLONICK LIMITED
DIRECTOR (FILM): NICK LIM & MARTIN TONG
PRODUCER: JEANNETTE LEE
DIRECTOR OF PHOTOGRAPHY: KOKEI LEUNG

COMPILED BY - BERYL MENEZES
Mail your latest creatives to beryl.menezes@exchange4media.com

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